Abstract
This conceptual analysis explored the influence of “uncertainty” on the health information-seeking behaviour. The concepts of uncertainty in illness and uncertainty orientation were analyzed within two theoretical frameworks applying Wilson’s 1method. The results proved relevant to the field of health promotion indicating that cognitive meaning, behavioural tendency, wishes, motivation and performance were at play in information-seeking. In conclusion, self-protection, transition, transformation and transcendence justified such behaviour. The results contribute to the reflective practice and incorporation of theories into practice. New studies with other motivational theories will further contribute to redesign educative interventions and to sustain interventions related to health behaviour.
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